Data Mining for Sales Optimization and Churn Reduction

This webinar demonstrates how data mining can be employed to maximize the gain achieved through optimizing your sales. Customer data will be analyized and leads to models describing your customers which can be exploited to better target your marketing activities. On the other hand, such customer models can help to predict your customers behaviour and identify chances as well as risks like churn.

• Identifying your most profitable customers, and what characteristics make them so
• Identifying changes in customer purchasing behaviour
• Detecting opportunities and risks
• Indicating cross-sell and up-sell opportunities
• Predicting and preventing customer churn - effective churn reduction through data mining

• Since the number of participants is limited, we recommend an early registration.
• The webinar is laid out for 90 minutes.
• The webinar will be held in English language.
• The instructors are professional data analysts with years of practical data mining experience with RapidMiner.
• The login details for the webinar will be send three working days before the webinar date. A registration is possible until 4 hours in advance at the latest.