Learn how to analyze customer data and to build models describing your customers which can be exploited to better target your marketing activities. 
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Learn how to analyse data from customer transactions to better understand the needs of your customers, to predict their behaviour, and to increase sales and improve profitability by leveraging cross- and up-selling opportunities. 
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Have you ever wanted to analyze customer data to enhance your marketing activities or tried to predict your customers behaviour? Learn more about it in this webinar. 
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This webinar demonstrates how data mining can be employed in various accounting, controlling, and auditing related tasks by companies, financial institutions, insurance companies, and tax authorities. 
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Get an introduction into the most important data mining concepts and methods and experience how data mining can be employed in various tasks related to manufacturing. 
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Get an introduction into the most important data mining concepts and methods and experience how data mining can be employed in various tasks related to manufacturing. 
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Get an introduction into the necessary data mining methods and experience how data mining can be employed in various tasks in the financial sector. 
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